Lamborghini Essenza SCV12: the purest track experience

Sant’Agata Bolognese, 29 July 2020 – Automobili Lamborghini presents the Essenza SCV12, the track-only hypercar in a limited edition of 40 units, developed by Lamborghini Squadra Corse and designed by Lamborghini Centro Stile. The direct descendant of cars such as the Miura Jota and Diablo GTR, the Essenza SCV12 is fitted with the most powerful V12 naturally aspirated engine ever developed by Lamborghini, combined with aerodynamics inspired by racing prototypes and new technical solutions designed for the ultimate driving experience.

Stefano Domenicali, CEO and Chairman of Automobili Lamborghini, commented: “Essenza SCV12 represents the purest track driving experience that our brand can offer, an engineering feat that highlights the inextricable link between our cars and the asphalt of the track. Lamborghini is a brand constantly looking to the future and searching for new challenges, but we never forget our roots and who we are: Essenza SCV12 is the perfect combination of our unconventional spirit as a super sports car manufacturer and our true passion for motorsport.” 

Born for the track

The Essenza SCV12 was created for exclusive track use, with engineering solutions derived from racing. The V12 engine is able to deliver over 830 hp, with a significant power uplift from the RAM effect at high speeds. The exhaust pipes were designed by Capristo to reduce the back pressure, improving performance and emphasizing the unique sound of the engine. The power is handled by a new X-trac sequential six-speed gearbox as a structural element within the chassis, combined with rear-wheel drive to ensure compactness, structural continuity, and greater torsional stiffness.

The Essenza SCV12 features an exceptional power-to-weight ratio of 1.66 hp/kg thanks to the new-generation carbon fiber monocoque chassis without internal rollcage. The Essenza SCV12 is also the first GT car developed to respect FIA prototype safety rules.

To ensure maximum agility and stability on even the most demanding tracks, kinematic solutions inspired by racing prototypes have been adopted, such as the push-rod rear suspension installed directly on the gearbox. The panorama is completed by specific slick Pirelli tires mounted on magnesium rims (19” front, 20” rear), which frame the brake discs and calipers developed by Brembo Motorsport.

Maurizio Reggiani, Chief Technical Officer of Automobili Lamborghini, remarked: “Essenza SCV12 is the ultimate expression of the V12 naturally aspirated engine, the symbol of our brand since 1963. It is a project in which we combined the pursuit of engineering perfection with refined aerodynamics, futuristic design, and innovative solutions such as the carbon monocoque without internal roll-cage. The result is an engaging and uncompromising car, born to race and to showcase on the track the characteristics that have made Lamborghini famous worldwide, guaranteeing unique and special emotions for both the driver and onlookers.”

Aerodynamics

The aerodynamics benefit from Lamborghini Squadra Corse’s GT racing experience to ensure a level of efficiency and higher downforce levels than a GT3 car, with a value of 1,200 kg at 250 km/h.

The front hood has a double air intake with a central rib, typical of the Huracán racing cars, which separates the hot airflow coming from the radiator and conveys the cold air to the airscoop located on the roof. The front features a splitter and two lateral elements; on the sides, the flows for engine and gearbox cooling have been optimized through the use of vertical fins situated on the side sills. The aerodynamic package is completed by the large adjustable double-profile rear wing.  

New production record: Automobili Lamborghini celebrates the 10,000th Urus

New production record: Automobili Lamborghini celebrates the 10,000th Urus

 

Sant’Agata Bolognese, July 21, 2020 – Two years on from its market introduction, the Urus, the Lamborghini Super SUV, has reached the important milestone of the 10,000th car. The model with chassis number 10,000, destined for Russia, comes in the new Nero Noctis Matt (black) color, combined with the carbon fiber package and two-tone Ad Personam interiors in black and orange, complemented by carbon fiber components.

Since it was first presented in December 2017, the Urus has contributed significantly to the increase in Automobili Lamborghini sales: in 2019, the first full year that the Urus was present on the market, 4,962 units were delivered to customers.     

In 2017, in preparation for the launch of the design of its third model, the Automobili Lamborghini headquarters site expanded from 80,000 to 160,000 m2. Manifattura Lamborghini, the assembly line dedicated entirely to the Super SUV, is based on the so-called Factory 4.0 model, which integrates new production technologies to support workers throughout the assembly operations. Manifattura Lamborghini establishes a new production model benchmark characterized by modularity, flexibility, and maximum personalization. 

New production record: Automobili Lamborghini celebrates the 10,000th Urus

New Lamborghini Ad Personam virtual studio Lamborghini Aventador SVJ Xago Edition: Special edition reserved for Ad Personam virtual studio consultations

Sant’Agata Bolognese, 20 July 2020 – Automobili Lamborghini has created a new virtual Ad Personam studio, offering consultation sessions to clients worldwide who want to personalize their new Lamborghini without travelling to the Ad Personam specialist department in Sant’Agata Bolognese, Italy.

From July 2020 clients can pre-book an initial consultation of around two hours via their dealership, either joining their sales specialist at the showroom or from another location, for their dedicated session with Lamborghini’s specialists surrounded by the extensive Ad Personam options on display. A video call will be supported with the relevant model in the Ad Personam studio, and live design proposals and configuration suggestions from the Ad Personam team, using smartphones for walkarounds and to see close-up details. The virtual consultation is followed up with full proposals sent to the client, including renderings and even material samples.

 

The exterior of the Lamborghini Aventador SVJ Xago edition features a specially-created fading hexagonal silver effect, with a unique Ad Personam contrast color livery for each car and gloss black Nireo Ad Personam rims. The interior features an exclusive seat pattern with hexagonita theme, and special contrast color matching the exterior. Each of the ten Aventador SVJ Xago models will be identified by a numbered plate.

Automobili Lamborghini launched its Ad Personam program in 2013 and opened its Ad Personam studio in 2016. Today more than 50% of Lamborghini cars coming off the production line feature at least one Ad Personam detail: a percentage that has tripled over the last three years, with the USA, Asia and UK the biggest markets.

 

New production record: Automobili Lamborghini celebrates the 10,000th Urus

Automobili Lamborghini presents the Urus Pearl Capsule: unlocking new adventures in color for the Lamborghini Urus

 

Sant’Agata Bolognese, 17 June 2020 – Automobili Lamborghini presents the Urus in the new design edition, Pearl Capsule: the start of new adventures in color and features for the Lamborghini Super SUV.

This first exclusive customization option for the Urus is created by Lamborghini’s Centro Stile design department to showcase the inimitable style and exhilarating performance of the Lamborghini Super SUV. The assertive two-tone exterior embraces Lamborghini’s traditional high-gloss four-layer pearl colors of Giallo Inti, Arancio Borealis and Verde Mantis in combination with high gloss black roof, rear diffuser, spoiler lip and other details. The sporty matt grey tailpipes are complemented by 23” high-gloss black rims with body color accent. The interior trim is based on a unique two-tone color combination, featuring the hexagon-shaped upholstery stitching Q-Citura with logo embroidery on the seat, plus carbon fiber and black anodized aluminum details. Available exclusively on the Pearl Capsule, the optional fully-electric seat features airy perforated Alcantara for exceptional comfort.

The Urus Pearl Capsule is available on Urus model year 2021, alongside an extended range of colors and features following the first full year of Urus production in 2019. With more than 8,300 Urus delivered worldwide since its launch, the most popular color options were elegant hues of greys, closely followed by Lamborghini’s trademark yellow. Alongside enhanced standard and optional equipment, including the most comprehensive ADAS equipment in its segment, Lamborghini Urus owners will now be able to unlock their personality even more: they can choose from an updated standard color palette and a continuously-expanding range of special colors, as well as further interior customization offered by Lamborghini Ad Personam.

“The Lamborghini Urus has attracted an extremely diverse clientele since its launch, with exceptionally varied lifestyles,” said Automobili Lamborghini Chairman and CEO Stefano Domenicali. “Nearly 80% of those customers, of which around 10% are women, are new to the Lamborghini brand, enjoying the versatility of their Urus whether for business, family outings or of course, leisure time where the luxury, emotive performance and either sporty or elegant nature of the Urus is so prescient. The colors preferred by owners has varied enormously, with a strong mix of more understated choices as well as traditional sporty Lamborghini colors.

“The next step for the Urus, appealing to a broad client base looking to continue their adventures everywhere from the city to the sand dunes, from the countryside to ski resorts, is to extend our Super SUV’s features and customizability: Lamborghini’s Ad Personam program and Lamborghini colors are an integral aspect of our brand. The new options allow Urus owners to choose exteriors and interiors reflecting their personality, lifestyle, and their chosen adventures in the Urus.”

Lamborghini’s opening of its dedicated on-site paint shop in 2019, incorporating benchmarking Artificial Intelligence applications alongside combined craftsmanship and technologies, extends the potential and volume for exclusive color choices. As well as the new pearl colors in yellow, orange and green, reflecting the customer demand for sporty and vibrant Lamborghini exteriors, a new metallic grey Grigio Keres, dedicated to the Urus, has joined the elegant color palette along with a range of various matt colors in black, grey, blue and white, available through Ad Personam.

New production record: Automobili Lamborghini celebrates the 10,000th Urus

CHANGE RACING & LAMBORGHINI CHARLOTTE WIN SUPER TROFEO NORTH AMERICA CHAMPIONSHIP

Lewis, Antinucci Crowned Super Trofeo NA Champions

 

CHANGE RACING & LAMBORGHINI CHARLOTTE

 FOR MORE INFORMATION ABOUT THE URUS RACING EXHAUST VISIT: LAMBORGHINI SERVICE, PARTS AND ACCESSORIES


URUS RACING EXHAUST COMPARISON

September 24, 2019

Watch a demonstration and comparison of the Lamborghini Urus' racing exhaust next to the Urus' stock exhaust. Hear and witness the difference for yourself.

The Huracan EVO Takes Norway

September 24, 2019

Lamborghini Avventura 2019: A Huracán EVO expedition above the Arctic Circle to explore Norway's Lofoten Islands

The Lamborghini Urus Expedition in Iceland

September 24, 2019

Lamborghini Avventura: an expedition of Urus to discover Iceland

 

Lamborghini Urus Handsfree Load Assist Tray

September 24, 2019

Urus checks off all the boxes also in everyday city life: elegance and usability go hand in hand to satisfy every need. From the spacious 616-liter luggage compartment with the functional load assist tray and handsfree tailgate opening to its front seats, the utmost versatility for comfortable trips with family or friends thanks to the 5-seat configuration.

 

Peek Inside Lamborghini Charlotte.

September 24, 2019

Take a quick peek inside Lamborghini Charlotte.
Video and production by Justin Kelsey. He did an amazing job! Thank you so much Justin. @justinreels

Lamborghini Huracan EVO Acceleration and Drift

August 2, 2019

Learn more about the Lamborghini Huracan EVO Acceleration and Drift

Lamborghini Charlotte: Bolognese Cars and Violin Reunite!

March 14, 2019

In the year 1962 in Bologna, Italy, Ferrucio Lamborghini conceived a vision of building a super sports car to compete with the world’s best. In the same year in Bologna, master violin maker Ansaldo Poggi produced one of his finest instruments. One of the distinguishing elements shared between Lamborghini and the modern Arcus violin bow is cutting-edge carbon fiber technology. What happens when these masterpieces reunite? Allow Christer Tepper, Sales Executive at Lamborghini Charlotte to show you with Antonio Bazzini’s “Round of the Goblins” …

Give us a call at 1-980-960-9562 to talk to one of our fine sales executives and find out more about the many benefits of becoming part of the Lamborghini Charlotte family.

Video produced by Blue Method Films / Asa Kryst

Lamborghini Huracan EVO Arancio Xanto Driving Racetrack By Night

September 24, 2019

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2020 Lamborghini Huracan Evo: Start Up, Exhaust, Walkaround and Review

June 19, 2019

Lets take a look at the brand new second generation Lamborghini Huracan! The EVO is a beast!!

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In todays video we take a look at this beautiful brand new 2020 Lamborghini Huracan EVO! Super sharp styling on the outside finished in Grigio Artis, and the satin gray accents were perfect! Interior had black leather with blue stitching and accents. The V10 engine sounds awesome during some revs too! The Lamborghini Huracan is an iconic V10 supercar and truly is one of a kind!

The new EVO has an amazing new look over the original Huracan LP610 and LP580. I love the new sharp front and rear bumper. The new LCD screen in the center console is also a nice improvement for an easy to use interior.

Music By: _91nova
www.epidemicsound.com
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2019 Lamborghini Urus: Start Up, Exhaust, Walkaround and Review

June 19, 2019

Lets take a look at the brand new Lamborghini Urus! What a beast of an SUV!

Bros FOURR Speed Apparel!
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Check out Lamborghini Charlotte!
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Instagram:
@lamborghinicharlotte

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In todays video we take a look at the brand new Urus! It has super sharp styling on the outside and looks really good with the two tone wheels! The twin turbo V8 sounds incredible and has a big change between the driving modes! You can get either a 4 seater or 5 depending on what you need and either way you have plenty of storage space and even towing! The three LCD screens are very crystal clear and have all the information easily available to the driver! All the materials on the inside have a great quality feel to them and the red is spot on with this interior!

Music By: Joakim Karud
http://soundcloud.com/joakimkarud
Spring Light

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Homeless Man Buys A Lamborghini

May 18, 2019

I was genuinely curious if people would treat me worse because I’m homeless
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